Now that the North American International Auto Show has come to a close, the automotive world is ablaze with previews of new production models, futuristic concepts and innovative technologies. It's all quite exciting, and we here at Midway Ford Truck Center are honestly having trouble deciding what our favorite part was.

If we had to pick only one thing to share, however, it would most likely be the Atlas Concept. Aimed at previewing what?

The Holidays can bring out the best in all of us. The holiday spirit fills people with the idea that it is better to give than to receive. The effects of the Holidays are not reserved for just people however. Automotive company's get into the spirits as well. Ford has just launched a holiday sweepstakes and Midway Ford Truck Center wants you to know about it.

It is being called the "Built Ford Tough?

They say that copying is the highest form of compliment you can give. Normally, Midway Ford Truck Center is a bit wary of what this ambiguous "they" says. However, in this case, we have to agree. Amongst auto enthusiasts, the Ford F-150 pickup is known as a highly-popular, versatile full-sized truck. Taking this into consideration, it's no wonder someone has tried to copy it.

There's a good chance that every Ford truck lover has pictured themselves tearing across a rugged desert and jumping over sand at high speeds. But let's face it, most of us in the Kansas City area aren't ripping up rough terrain on a daily basis. We need a model that can handle a variety of environments and perform well no matter what Mother Nature tosses our way. Enter: the Ford F-150.