You can learn a lot from going over trademark filings for automakers. That's because for every new model they build, or every technology and safety feature they design, they have to trademark it, particularly if it's unique to their brand. Ford has plenty of them, from the Fusion sedan, to EcoBoost, MyFord Touch, and SYNC, but the latest filing certainly piqued our interest.

Called the "Inflatable Light Urban Vehicle," or ILUV, it was registered in the cars, aircraft, or water vehicle class. No, it won't be all three, as cool as it would be, and it's…

The legendary Ford Mustang is having its 50th birthday soon, but in no way does that mean it is past its prime. To celebrate fifty years of speed, Ford has redesigned the Mustang logo and is also set to introduce a bunch of new Mustang related merchandise.

Ford decided on the redesign after an internal design competition to revamp the classic logo. Pleased with the results, Ford decided to release the graphic to third party companies who will use it on a vast array of different products.  The types of new merchandise varies and will range from t-shirts to a…

Across the U.S., more drivers are choosing new vehicles equipped with all-wheel drive technology. Last year, more than 20 percent of the auto brand's new cars and SUVs sold featured AWD systems. That's an increase of over 53 percent since 2009 for the overall industry, which is quite impressive. American automaker Ford in particular, is cashing in on this trend, as it's seen its AWD sales grow 72 percent since 2009.

Last year, Ford debuted a new AWD system that's constantly checking conditions (at a rate that's about 20 times faster than the driver…

We are big fans a good promotion here at Midway Ford Truck Center. Which is why we were really excited to write this blog to let readers know about an exciting new Social Media campaign Ford has recently launched called the Fiesta Movement. It calls on social media gurus to help spread the word about the new 2014 Ford Fiest.

If this sounds familiar it's because it has been carried over from the same?

Quick! Name one thing the Ford Explorer and the Mustang have in common. Besides being new Ford vehicles available in the Midway Ford Truck Center showroom, they are also category winners on Kelley Blue Book's 5-Year Cost to Own Awards.

So, what does that mean?

Well, the folks at Kelley Blue Book (KBB) gathered the data on nearly every vehicle on the market and evaluated its ownership costs. That includes, service, financing, insurance costs, and how well a vehicle retains its value, along with overall quality.

The result? More accolades for the Explorer and Mustang.

In the case of…

A lot of automotive manufacturers are introducing greener vehicles with higher fuel economy and reduced emissions. We here at Midway Ford Truck Center think that's great, but there is more to going green than just producing vehicles with fewer emissions. To illustrate this, we wanted to post this update to show how Ford is going the extra mile to make the world a cleaner place.

Every year Ford assembles thousands of vehicles around the world for an ever growing demand. To help reduce manufacturing waste, many of the Ford parts that go into every vehicle are made using recycled…

Now that the North American International Auto Show has come to a close, the automotive world is ablaze with previews of new production models, futuristic concepts and innovative technologies. It's all quite exciting, and we here at Midway Ford Truck Center are honestly having trouble deciding what our favorite part was.

If we had to pick only one thing to share, however, it would most likely be the Atlas Concept. Aimed at previewing what?

The oldest For vehicle in existence was recently purchased at auction a few months ago. For the price of $264,000, the original Ford 1903 Model Rear Entry Tonneau was won by an anonymous bidder. The identity of this bidder had remained a secret for some time, and those beat at auction had been teeming with jealousy.

After much speculation, the mystery has been resolved since the new owner has come forward, and it couldn't be more fitting. Bill Ford Jr., the current vice Chairman of Ford and great grandson of its founder Henry Ford, purchased the vehicle to…

Ford engineers take the safety of their drivers into high account when designing their line of vehicles. This could explain why Ford has created one of the safest mid-size sedans on the road today. It is also no surprise that because of this focus on safety, Ford has been named by the Insurance Institute for Highway Safety as a "Top Safety Pick".

What may be a surprise to many however, is that IIHS now has?

The Holidays can bring out the best in all of us. The holiday spirit fills people with the idea that it is better to give than to receive. The effects of the Holidays are not reserved for just people however. Automotive company's get into the spirits as well. Ford has just launched a holiday sweepstakes and Midway Ford Truck Center wants you to know about it.

It is being called the "Built Ford Tough?